Events
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Using Candidate Personas to Better Reach Your Talent Audience

Track: Talent Acquisition

Session Number: 17447
Date: Wed, Jun 7th, 2017
Time: 11:30 AM - 12:30 PM
Room: Salon 9

Description:

Attracting and retaining the right talent is harder than ever—the channels and tools candidates use to find your brand have become moving targets. Having a strong employer brand is one part of the equation, but communicating effectively to candidates where they are is another. How can talent acquisition teams ensure they’re putting the right message in front of the right talent at the right time?

Persona research is common in digital marketing and UX design, but it’s relatively new in the talent acquisition and HR space. By leveraging qualitative research best practices to develop deep, useful psychographic personas, HR and TA teams can better reach and engage their candidates at every stage of the talent funnel and apply process.

What you’ll learn
- How to develop candidate and employee personas using modern UX–focused user research methodology
- How to extend persona research into content and channel strategy to reach candidates where they are
- How to leverage persona research when designing digital experiences throughout the apply flow
Session Type: Lecture

Product Line (check all that apply): Oracle HCM Cloud (formerly Fusion and Taleo -TEE)
Target Audience: None
Content Level: None
Session Length: No
Session Type: Lecture

Product Line (check all that apply): Oracle HCM Cloud (formerly Fusion and Taleo -TEE)
Target Audience: None
Content Level: None
Session Length: No